Scheduling broadcast campaigns

Broadcasts are high-priority campaigns that can display all the time, or within a given timeframe.

Broadcasts help you streamline your conversion marketing workflow by launching multiple standalone campaigns together that achieve the same goal, as well as help you schedule campaigns that take priority on your website.

Let's say we want to show a cyber promotion only this week. ConvertFlow's broadcasts allow us to launch a top-priority campaign, that takes priority over our website's standalone campaigns.

First, in your website's navigation click "Broadcasts". Here you'll find all your website's broadcasts. Click "New+" to create a new broadcast.

We don't want this broadcast to show indefinitely, so let's give our cyber broadcast a timeframe to display during the Black Friday and Cyber Monday dates.

Next, we can add any of our website's campaigns to the broadcast.

Each campaign added to the broadcast can have a traffic percentage allocated to it.

By choosing the "delivery mode", you can control whether campaigns can overlap, or if campaigns are rotated based on their allocated traffic percentage.

Traffic percentages don't need to add up to 100%, allowing for a percentage of traffic to receive no campaign at all.

After that, we can add targeting conditions to determine which visitor segments see the broadcast campaign.

Once we're done adding automations, we need to activate the broadcast campaign by clicking the toggle checkbox, and it'll then start displaying the cyber campaigns during the set timeframe.

As you can see, the broadcasts campaign tool helped me launch a time-sensitive, high-priority campaign, without having to revisit the targeting of all the standalone campaigns I've launched on my website.

With the broadcast launched, by clicking on the Reports page, we can now see how our broadcast is performing.