Broadcasts are high-priority campaigns that can display all the time, or within a given timeframe.
Broadcasts help you streamline your conversion marketing workflow by launching multiple standalone campaigns together that achieve the same goal, as well as help you schedule campaigns that take priority on your website.
Let's say we want to show a cyber promotion only this week. ConvertFlow's broadcasts allow us to launch a top-priority campaign, that takes priority over our website's standalone campaigns.
How to create a broadcast
First, in your website's navigation click "Broadcasts". Here you'll find all your website's broadcasts. Click "New+" to create a new broadcast.
Scheduling the broadcast
We don't want this broadcast to show indefinitely, so let's give our cyber broadcast a timeframe to display during the Black Friday and Cyber Monday dates.
Add campaigns for the broadcast to launch
Next, we can add any of our website's campaigns to the broadcast.
Configure the broadcast targeting conditions
After that, we can add targeting conditions to determine which visitor segments see the broadcast campaign.
Add automations to run
Last, we can add automations to run when someone completes a campaign in this broadcast.
Broadcast completion is tracked when the "Track completion of campaign" automation is run upon completing a conversion element. Read more here โ
Activate the broadcast
Once we're done adding automations, we need to activate the broadcast campaign by clicking the toggle checkbox, and it'll then start displaying the cyber campaigns during the set timeframe.
As you can see, the broadcasts campaign tool helped me launch a time-sensitive, high-priority campaign, without having to revisit the targeting of all the standalone campaigns I've launched on my website.
Reporting on a broadcast campaign's results
With the broadcast launched, by clicking on the Reports page, we can now see how our broadcast is performing.