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How to identify anonymous website visitors as contacts
How to identify anonymous website visitors as contacts

Identifying contacts for website personalization, and disabling HTML form tracking for certain pages

Jonathan Denney avatar
Written by Jonathan Denney
Updated over 6 months ago

ConvertFlow automatically identifies website visitors when they submit their email address in ANY form on your website, including ConvertFlow forms.

Once a visitor is identified as a contact, ConvertFlow researches their social profiles to help build an insightful profile for you and your team.

You can also personalize your website by targeting campaigns to identified contacts based on who they are, what they've done, and the subscriber data stored in your email marketing software.

This means you can target people based on their tags, lists, etc.

How to identify existing contacts from your email provider

Here are detailed articles for our integrations:

How to identify existing contacts from any URL

ConvertFlow will identify a contact if you include a person's email address in the URL with any of these URL parameters.

cf_email
email
Email
EmailAddress
email_address
emailaddresss

How to identify a contact using ConvertFlow's client-side API

If you're using ConvertFlow on an app, you can identify users by accessing ConvertFlow's client-side API.

Automatic contact identification

In certain cases, you may want to enable ConvertFlow to automatically track and identify contacts based on the custom HTML form submissions (separate from ConvertFlow forms) and URL parameter values on your website. On Advanced plans, you can enable this from Settings > Website.

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