By connecting ActiveCampaign to ConvertFlow, you can now personalize your website for your ActiveCampaign contact segments.
Using ConvertFlow's visual builder, you can design landing pages, forms, popups, surveys, quizzes, sticky bars, embedded content, and more, all of which can be dynamically displayed on your website to return ActiveCampaign contact segments based on conditions.
Dynamically displaying website content for ActiveCampaign contact segments
Once you've connected your ActiveCampaign account, you'll now find these ActiveCampaign targeting condition options:
If person has tag in ActiveCampaign
If person doesn't have tag in ActiveCampaign
If person is subscribed to list in ActiveCampaign
If person is NOT subscribed to list in ActiveCampaign
If custom field contains value in ActiveCampaign
If custom field does NOT contain value in ActiveCampaign
When building a call-to-action in ConvertFlow, to display it only for a certain ActiveCampaign contact segment, head to the Launch page and you'll be able to add ActiveCampaign targeting conditions by clicking "Add Condition":
Click the dropdown field to select a condition type, and you'll now see there are ActiveCampaign targeting conditions to select from:
Select a condition type, enter any additional info needed for the automation, and then click "Create Condition":
Once you've clicked to create the condition, it will then display above in the targeting conditions list for that campaign. If you want to delete it, click the "X" icon to the right of the condition.
Personalizing website content with ActiveCampaign contact fields
Using ConvertFlow's personalization merge tags, you display dynamic text content using ActiveCampaign contact fields.
Some ideas for merge tag personalization on your website include:
Greeting returning contacts by their first name to welcome them back to your website
Localizing your messaging by mentioning the current subscriber's city, state, and country.
Displaying the ActiveCampaign contact's custom field interest selections in your website copy
For example: Welcome back ({person.firstname}), are you shopping for your ({person.activecampaign.PET_TYPE}) today? Check out our latest ({person.activecampaign.PET_TYPE}) toys...
When ConvertFlow syncs a contact record with an ActiveCampaign contact, it pulls in their ActiveCampaign contact fields to populate these personalization merge tags.
In ConvertFlow's campaign builder, when editing text elements, click on the "Personalize" option and you can add preset contact field merge tags, as well as merge tags for your ActiveCampaign custom fields.
Personalizing funnel outcomes for ActiveCampaign segments
In ConvertFlow, you can build multi-step funnel pages, forms, and surveys that conditionally display personalized outcomes to people based on their progress, as well as on their contact segmentation in ActiveCampaign.
For example, by using conditional actions, when a returning ActiveCampaign contact on your website engages with a survey, you can display a personalized outcome of that survey based on their current ActiveCampaign list subscription, as well as apply a specific ActiveCampaign tag.
You can also use skip logic to tailor your funnels for returning contacts based on their current ActiveCampaign segmentation. An example of this would be skipping contacts of a certain ActiveCampaign list past the email collection step of your funnel, so they don't have to re-enter their email address:
Targeting Sync – How to target your existing ActiveCampaign contacts
ConvertFlow syncs a visitor's tracking with their ActiveCampaign contact record when either:
The visitor submits a form
The visitor visits your website with their ActiveCampaign email in the URL using the supported targeting sync parameter name "activecampaign_id".
So, this means once ConvertFlow is installed on your website, you will be able to target all of your new form submissions by their ActiveCampaign data.
However, if you want to sync the tracking with your existing ActiveCampaign contact database, all you have to do is append their contact details to your email hyperlinks in ActiveCampaign, and ConvertFlow will sync their visitor session with their ActiveCampaign data.
You would do this by adding:
?activecampaign_id=%EMAIL%
To the end of all of your ActiveCampaign email’s links, like how you would add any other URL parameter:
