Each ConvertFlow website plan includes a monthly allowance of funnel views and actions. An action is counted each time ConvertFlow does work on a contact's behalf behind the scenes — syncing data to a third-party tool, running an automation, validating a field, or generating content with AI.
Loading a funnel, showing a step, or submitting a form does not use an action on its own. Only the downstream work triggered by that submission does.
How many actions each type uses
The table below matches the line items shown in your account's actions usage breakdown.
Action | What triggers it | Actions used |
Integration Contact Push | A contact is created or updated in a connected tool (Klaviyo, HubSpot, Mailchimp, Salesforce, etc.) | 1 per sync |
Integration Contact Fetch | ConvertFlow pulls an existing contact's data back from a connected tool to personalize a funnel | 1 per fetch |
Integration Contact Action | An automation runs inside a connected tool — adding a tag, subscribing to a list, triggering a flow, adding to an audience | 1 per action |
Webhook Contact Push | Contact data is sent to a custom webhook endpoint | 1 per push |
Webhook Fields Submission | Form field data is sent to a custom webhook endpoint | 1 per submission |
Webhook Action | A custom webhook fires as a campaign action | 1 per action |
Action - Send Alert | A Slack or email alert is sent from a campaign automation | 1 per alert |
Contact Email Validation | An email address is verified at the point of form submission | 1 per validation |
Contact Phone Validation | A phone number is verified at the point of form submission | 1 per validation |
AI Chat | A message sent to ConvertFlow AI in the builder | 1–100 per message, depending on the size of the request |
AI Content Generation | ConvertFlow AI writes or rewrites content in a campaign | 1–100 per generation |
AI Brand Research | ConvertFlow AI researches a brand to match its voice and styling | 1–100 per research run |
AI Insight | An automated insight or split-test recommendation is generated for a website or campaign | 1–100 per insight |
Why AI actions vary
Integration, webhook, and validation actions are a fixed cost — one action per event. AI actions are not. A short tweak to a headline is a small request, while rebuilding a full landing page against a brand's site is a much larger one. The action count scales with the amount of work the request actually requires, up to 100 actions.
If AI usage is the bulk of your actions, the most effective way to reduce it is to make fewer, more specific requests rather than many broad ones.
How many actions are included in each website plan
Website plan | Actions included per month | Additional actions |
Personal website | 1,000 | +$30/month per 1,000 actions |
Prime website | 3,000 | +$30/month per 1,000 actions |
Pro website | 10,000 | +$30/month per 1,000 actions |
Plus website | Contact us | Contact us |
Enterprise website | Custom | Custom |
For Plus and Enterprise websites, allowances and additional action rates are set in your contract. Reach out to your account manager, or start a chat with our team, for the figures on your website plan.
Where to see your usage
In your account dashboard, click Billing in the navigation. Your current billing period shows total funnel views and total actions used, along with the breakdown by action type shown in the table above.
If a number looks higher than you expect, the breakdown is the fastest way to find the cause — it's usually either a high-volume integration sync or a heavy stretch of AI usage in the builder.
Questions?
If your actions usage doesn't look right, or you'd like help bringing it down, start a chat with our team and we'll take a look at your account with you.