Survey elements

How to build surveys and polls. Styling your survey, adding options and outcomes

Jonathan Denney avatar
Written by Jonathan Denney
Updated over a week ago

In ConvertFlow, you can add "survey" elements to your campaigns to ask your visitors a question and present them with fixed answers for them to select.

To add a survey to your campaign, click to add an element and choose the "survey" element type.

Survey options

Once you've selected a survey element, you'll be able to manage its survey options in the builder panel.

Here you can add survey options, arrange their position, edit their text and you can also map your survey to a custom field in your email provider / CRM.

If you want your visitors to be able to select multiple options, toggle the "multi-select" option. Multiple selected survey option values will be mapped to your custom field separated by commas.

Each survey option can also have images if you want your survey to have clickable images for your visitors to select from.

To control additional settings for your survey options, such as:

  • Separating the data value from the displayed label

  • The image used in the survey option

  • The score increase/decrease applied by the survey option

Then, click on the survey option to open up a settings modal where you can control each of these options.

Styling your survey

Below the survey option settings and in the "Themes" tab, you'll find the style controls for your survey.

You can adjust the width of your survey, the alignment of the text, fonts, colors, sizing, whether options are stacked or responsive, drop shadows, and more.

Survey confirmation actions

While a survey element is selected, in the builder panel you'll be able to click to the "Actions" tab of that survey.

When editing the actions, you can choose what you want to happen when someone selects a survey option.

Here are some of the actions you can perform upon survey selection:

  • You can choose to redirect your visitors to a URL

  • Show another step in the campaign (or specific steps based on survey selection)

  • Display a thank you message

  • Display another campaign you've created in ConvertFlow

  • Open an SMS message to a phone number

Select the survey confirmation action you want to configure the confirmation actions, as well as configure survey jumps based on answers.


Here you can also add "Automations". These can be automations in ConvertFlow such as sending a lead alert to a team member, adding a ConvertFlow tag to segment the contact for future targeting, etc.

You can also add automations to your integrated email service provider. For example, for MailChimp you can choose which list you want to add the contact to.ย 

Add as many automations as you need to properly segment your contacts into the right audiences in your connected tools.

Running scripts and conversion pixels

By adding scripts to your survey's confirmation actions, you can fire conversion pixels in your advertising platforms and perform other custom javascript. ConvertFlow will run scripts added here only after a survey option has been selected.

Conditional actions

By default, ConvertFlow will perform the confirmation actions you've set. However, there may be scenarios where you want to perform actions only for certain people, such as directing quiz takers to a certain outcome based on the sum of their survey option selections.

By clicking "+ Add Conditional Action", you can perform actions only for the visitors that meet the conditions you've defined. Learn more about conditional actions โ†’

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