From a campaign's overview page, scroll to "Experiments" where you can add more variants to your campaign to run split-tests.
Duplicating a variant
The easiest way to begin a split-test is to duplicate an existing variant, and then make the changes you want to test for that variant.
This is great for micro split-testing, such as testing headlines, buttons, colors, etc.
Adding a variant with a different template
You can also add a new variant using a different template by clicking the green "New Variant +" button.
You'll then be able to choose from templates of the same campaign type.
This is ideal for macro split testing, such as testing entirely different content layouts, offers, and more.
Managing variant traffic percentage
Once you have multiple variants, you can set a traffic percentage by typing a number from 0-100 in the "Traffic" field.
To deactivate a variant entirely, set its traffic percentage to 0.
Scheduling an experiment
To schedule an end date for your experiment, click the "Schedule" button.
You'll then be able to choose the end date.
Starting from the point of scheduling your experiment up until the end date, performance will be measured of your active variant's being split-tested and the winning variant will be promoted based on the metric you choose.
Metrics that can be used:
Conversion rate
Completion rate
Add to cart rate
Order rate
Revenue
AOV
Orders (total count)
Split-testing types
You can also control which type of split-test you'd like to run, by clicking Options > Settings for the campaign, or when scheduling an experiment.
Cookied – This split-test type is useful when you want to ensure visitors who see a campaign multiple times always see the same variant they had originally seen.
Round-robin – This split-test type is useful when you want to display different variants to visitors who see a campaign multiple times, based on the traffic percentage you've set.
