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Can a campaign variant be used in another campaign?
Can a campaign variant be used in another campaign?

Using campaign variants as a template

Mariana avatar
Written by Mariana
Updated over 6 months ago

Yes! It's possible to create a new campaign using another campaign's variant by creating a template from the variant.

These steps will explain how to create a template from a campaign variant:

1. In the desired campaign variant, click on "Options" to find the "Save as template" feature:

2. To use the newly created template in a new campaign, start by creating a new campaign β†’

Select the campaign format and then filter the library by "My Templates":

Then click on the template created and select "Use Template" to be taken to the new campaign:

3. To use the newly created template as a variant in an existing campaign with a different format, a new campaign needs to be created as described above.

In the new campaign's options, the campaign format can be updated to match the existing campaign. Head to this article to learn how to change a campaign's format β†’

The campaign format needs to be updated to match the existing campaign because new variants can only be created using the same format. Once the format is updated, a new template can be created.

In the existing campaign, using the "New variant+" button, it's possible to select the newly created template in the new format to create a variant:

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