With ConvertFlow's revenue attribution configured, orders are tracked and revenue is automatically attributed to your ConvertFlow campaigns.
Attribution integration
Shopify
Revenue attribution is automatically configured for Shopify stores with the ConvertFlow Shopify app installed.
However, to ensure the most accurate attribution metrics, so no orders are missed by Shopify's app pixel event auto-optimizer, change ConvertFlow's app pixel event to "Always on".
Go To Settings > Customer Events > ConvertFlow > Data and set the mode to "Always on" and click to apply.
Other e-commerce platforms
When using ConvertFlow with other e-commerce platforms, you can enable revenue attribution by tracking purchases on your order thank you page, by using the javascript API.
You can manually track purchases to attribute revenue to ConvertFlow campaigns, using the convertflow.trackPurchase function.
For example, tracking a purchase with a script on your order confirmation page:
<script>
window.addEventListener("cfReady", function(event) {
convertflow.trackPurchase({
revenue: 100.00,
order_id: 'order_983259'
});
});
</script>
This function requires a valid revenue numerical value, as well as a unique order_id value. Dynamically replace the revenue value and order_id value in your order thank you page's code.
Your website's currency used for reports can be selected in Settings > Website.
How attribution works
When a customer checks out, revenue will be attributed to all ConvertFlow funnel campaigns they converted with during the 30-day click-through attribution window leading up to the purchase (window controllable in website settings).
This enables insightful ConvertFlow-attributed revenue analytics, showing the total who purchased, total revenue, and AOV attributed to all campaigns, specific campaigns, variants, funnel steps, buttons, forms, answer selections, field values, product selections, etc.
Changing attribution window
In your website's settings, you can change your website's click-through attribution window to either 30-days or 7-days.
