Conditional rows are useful for when you want to conditionally show specific content on your ConvertFlow funnel.

For example, instead of guiding shoppers taking your product quiz to different funnel paths based on their answers, by using a conditional row you can conditionally change one part of the content of the quiz outcome page.

When creating a new element in ConvertFlow’s funnel builder, click to create a conditional row.

When your conditional rows element is selected, you can add as many conditional rows to the same element as you would like.

For each conditional row, you can label it and define the conditions for it show.

Then, click to edit the conditional row to view it in the builder.

You can add any content you would like within the conditional row.

Like all things in ConvertFlow, conditional row elements are powered by the answers to the questions you collect with ConvertFlow’s lead generation quizzes and forms, as well as any contact data sources you’ve connected to ConvertFlow.