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Targeting & personalizing funnels for Yotpo
Targeting & personalizing funnels for Yotpo

Personalizing your store's offers, website content, funnel paths, and product recommendations for Yotpo subscriber segments

Jonathan Denney avatar
Written by Jonathan Denney
Updated over 2 months ago

By using ConvertFlow's funnel builder for Yotpo, you can target campaigns and personalize your landing pages, popups, quizzes, product recommendations, and more, for your Yotpo subscribers.

For example:

  • Improve profits by excluding existing subscribers from seeing your welcome offer popup and getting another discount

  • Boost AOV with product quiz funnels that skip the form step of the quiz for known subscribers to increase completion

  • Increase checkouts for product announcements by personalizing your offers and product display pages with each subscriber's first name

  • Increase LTV by showing product recommendations offers to returning shoppers in your Yotpo "Customers" segment

Yopto targeting conditions

Once you've connected your Yotpo account, you'll now find these Yotpo subscriber targeting conditions enabled:

  • If custom field contains value in Yotpo

  • If custom field does NOT contain value in Yotpo

  • If person has tag in Yotpo

  • If person doesn't have tag in Yotpo

  • If person is subscribed to list in Yotpo

  • If person is NOT subscribed to list in Yotpo

Use these conditions to target your ConvertFlow campaigns and personalize your website funnels.

Yotpo website personalization merge tags

Contact merge tags used in your funnel's content can display your Yotpo subscriber's name, custom fields, etc.

Targeting Sync – How to target your existing Yotpo subscribers

ConvertFlow syncs a visitor's tracking with their Yotpo subscriber record when either...

  1. The visitor submits a form

  2. The visitor visits your website with their Yotpo ID in the URL

So, this means once ConvertFlow is installed on your website, you will be able to target all of your new form submissions by their Yotpo segmentation.

However, if you want to sync the tracking with your existing Yotpo subscriber database, all you have to do is append their contact details to your email hyperlinks in Yotpo, and ConvertFlow will sync their visitor session with their Yotpo data.

You would do this by adding...

?yotpo_id=EMAIL_MERGE_HERE

...to the end of all of your Yotpo email’s links, like how you would add any other URL parameter.

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