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Targeting & personalizing funnels for Cordial contacts

Personalizing your ConvertFlow funnel for Cordial contact segments

Written by Mariana

By using ConvertFlow's funnel builder for Cordial, you can personalize your funnel content, popups, website content, and more for your Cordial contacts.

For example:

  • Guide leads to the right funnel outcomes

  • Changing which calendars are available

  • Showing personalized quiz results

Cordial personalization conditions

Once you've connected your Cordial account, you'll now find these Cordial contact conditions enabled:

  • If person is subscribed to list in Cordial

  • If person is NOT subscribed to list in Cordial

  • If custom field contains value in Cordial

  • If custom field does NOT contain value in Cordial

Use these conditions to target your ConvertFlow campaigns and personalize your website funnels.

Cordial website personalization merge tags

Contact merge tags used in your funnel's content can display your Cordial contact's name, custom fields, etc.

Identifying Cordial contacts on your website

ConvertFlow syncs a visitor's tracking with their Cordial subscriber record when either...

  1. The visitor submits a ConvertFlow form

  2. The visitor visits your website with their Cordial email in the URL

This means once ConvertFlow is installed on your website, you'll be able to target all of your new subscribers by their Cordial contact segmentation.

If you also want your existing Cordial contacts to be identified in ConvertFlow for targeting, you can append their email to your Cordial email links like so:

?cordial_id=EMAIL_ADDRESS

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