From a campaign's overview page, scroll to "Variants", where you can add more variants to your campaign to run split-tests:
Duplicating a variant
The easiest way to begin a split-test is to duplicate an existing variant, and then make the changes you want to test for that variant:
This is great for micro split-testing, such as testing headlines, buttons, colors, etc.
Adding a variant with a different template
You can also add a new variant using a different template by clicking the green "New Variant +" button:
You'll then be able to choose from templates of the same campaign type:
This is ideal for macro split-testing, such as testing entirely different content layouts, offers, and more.
Managing variant traffic percentage
Once you have multiple variants, you can set a traffic percentage by typing a number from 0-100 in the "Traffic" field.
To deactivate a variant entirely, set its traffic percentage to 0.
Scheduling a variant
To schedule an end date for your variant, click the "Schedule" button:
You'll then be able to choose the end date:
From the point of scheduling your variant until the end date, performance will be measured for your active variant being split-tested, and the winning variant will be promoted based on the metric you choose.
Metrics that can be used:
Conversion rate
Completion rate
Add to cart rate
Order rate
Revenue
AOV
Orders (total count)
Split-testing types
You can also control which type of split-test you'd like to run by clicking Options > Settings for the campaign, or when scheduling a variant.
Cookied – This split-test type is useful when you want to ensure visitors who see a campaign multiple times always see the same variant they had originally seen.
Round-robin – This split-test type is useful when you want to display different variants to visitors who see a campaign multiple times, based on the traffic percentage you've set:
