When editing text content in a ConvertFlow campaign, you'll find the option in the text editor to add merge tags to your campaign content.
Displaying quiz funnel scores
The first option you'll find in the merge tag dropdown is the current score the person has accumulated for the current campaign.
Use this to show visitors their quiz funnel results!
Show shopping cart status
Shopping cart merge tags let you display offers with dynamic text based on each visitor's shopping cart status, such as their shopping cart value, item count, your free shipping/cart offer threshold, and how much needs to be added to the cart to meet the offer threshold.
Personalize with contact merge tags
Contact merge tags are useful if you want to personalize your campaigns to greet visitors by their name and more.
You can add merge tags for ConvertFlow's preset contact fields, which are automatically pulled from your integrated marketing CRMs.
For example, you can greet your visitors by their name using the "first name" merge tag.
Your campaign will display the visitor's first name when displayed live on your site only if ConvertFlow knows the first name of the contact because of previous form field submissions, or because the field was already known in your integrated CRMs.
Merge tags don't just stop at the first name. You can use custom field merge tags, whether the custom field is in ConvertFlow, or in your integrated CRMs.
As visitors submit fields on your site, their merge tags will update in real-time.
For example, if on the first step of a campaign, your form asks for the visitor's first name, they can be displayed their first name when they reach the 2nd step of your campaign, right after submission.
If any other campaign merge tags are displayed on the same page, they'll be updated with the new info to reflect the latest contact info.
Adding a fallback
If ConvertFlow doesn't know the contact info for a visitor being used in a merge tag, it will display the given fallback.
Dynamic text replacement
You can also use merge tags for dynamic text replacement, which is useful for scaling up landing pages and campaigns personalized for your lots of ad campaigns.
URL parameters
Add URL parameter values to your marketing links, such as "utm_source".
By adding the "URL Parameter" merge tag, you can name the URL parameter you want your merge tag to display the value of in your campaign content, and the merge tag will use the URL parameter value passed to the URL.
Global variables
By using the "Global Variable" merge tag, you can populate merge tags with javascript global variables from your website, or web application.
For example:
({window.name} OR {fallback=friend})You can also access variables nested within global objects like so:
({window.myGlobalObject.name} OR {fallback=friend})