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How to launch landing pages

Customizing your landing page, adding funnel steps and setting the URL

Jonathan Denney avatar
Written by Jonathan Denney
Updated over a week ago

Landing pages are hosted website pages delivered by ConvertFlow on our servers, your custom domains, or your Shopify store's pages.

Create a landing page

When creating a new campaign in ConvertFlow, choose the "landing pages" campaign format.

You'll then see lots of landing page templates to choose from. Now, choose the template that's closest to your desired campaign.

Preview it and then create a campaign using that template, or create from scratch.

Once you've created your landing page campaign, you'll be taken to the funnel builder.

Here you can quickly customize the landing page template and preview your changes, before launching it.

Style the theme

Use the theme settings to customize the theme styles for headlines, buttons, etc.

Edit the content

Click any element, or use the layer manager, to edit content.

For text elements, you'll find a text editor in the builder panel. Or, you can double-click text elements to edit content within the builder canvas.

Then, use the design tab to fine-tune each element's design.

Configure conversion elements

Conversion elements are buttons, forms, quizzes, and product elements.

Customize content

For each conversion element, you'll want to customize their content:

Configure actions

Each conversion element has a default action you'll need to configure.

Click to the Actions tab to set the default action.

Buttons, forms, quizzes, and surveys can be configured to jump to another funnel step, redirect to a URL, redirect to cart, display a popup campaign, etc.

Here you can also add automations to run in the background, such as adding contacts to a list in your email providers.

From the Actions tab, you can also add conditional actions to your conversion elements.

Use these to define scenarios using conditions, where a different confirmation action is displayed and additional automations trigger, such as jumping to a different funnel step and applying an additional CRM tag based on a quiz answer combination.

Customize product recommendations

Many templates will use product elements to showcase products.

Configure product filters

Select product elements, and you'll be able to configure the products to showcase in the settings to the left.

Choose a products source (example: Shopify), then which products to display.

Product feed elements will have settings to configure a products filter, such as products in a certain collection.

Product hero elements have 1 product that shows, so you can select it from the dropdown.

Each type of product element allows for adding conditional product recommendations, which let you use conditions to showcase the right products, based on conditions such as quiz answers, products in the cart, etc.

Set product button actions

From the Actions tab, you can configure the first button text and the click action, to either redirect to the selected product or add to cart.

If adding the product to cart, you can optionally configure the 2nd button text and what happens upon the 2nd button click, such as whether this 2nd click redirects shoppers to their cart, checkout, another funnel step, a URL, etc.

Previewing your changes

Once you're done customizing the template, click to preview the landing page campaign.

You'll then be able to preview and test out your landing page in a safe test environment.

Testing your landing page campaign doesn't count towards campaign stats, and it doesn't trigger automations in your integrations.

Launch your landing page

Next, click "Launch" to choose which domain and URL you want your landing page to be hosted on.

Choosing a domain

You can either choose to have your landing page displayed on:

Page settings and metadata

If you want to control the page's meta title, description, and more, scroll below and you'll be able to manage your landing page's metadata.

By default, your ConvertFlow landing pages won't be indexable by search engines. You can optionally enable indexing if you want your landing page to be found on search engines.

Meta titles aren't just used by search engines, they're used in link previews on social media, in messengers, and more.

If you need to differentiate the page title and description for search engines and for social media, you can control the "open graph" meta titles, descriptions, and preview images, which will be used for social feeds and messengers, but not search engines.

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