On any plan, head to the account's settings page and adjust the account's name, which will display for all users who log in:
Add branding
When on ConvertFlow's top-tier plan, it's possible to upload a logo to show in the ConvertFlow navigation for team members and clients to see.
It's also possible to change which email address ConvertFlow sends lead alerts from, this means sending clients lead alerts emails from one of a user's address, rather than the default ConvertFlow transactional email address: