When using a landing page for a limited-time campaign or when simply needing to retire a landing page URL, there are a few methods that can be used to achieve different outcomes.

The fastest way to disable or deprecate a landing page URL is to change the existing URL path. This can be done from the landing page's launch page:

Once the URL path has been edited and saved, the old landing page URL will display a 404 error:

If displaying a 404 error is not the experience a visitor should go through, a useful option is to add a redirect step to the existing landing page.

This option is a great tool for gauging and capturing lead data, it will also give visitors a smoother navigation through their journey.

Start by adding a new step to the existing landing page campaign and moving it to the top of the funnel, to step 1:

Then a section can be added to the new step and styled in a way in which a clear message and call to action are presented to the visitor:

The form action can be set to redirect to the homepage or related promo product and automations can segment leads into specific lists:

For more details on how to add actions and automations, please head to this article →

This new step can also be saved as a template to reuse on any future landing pages that need to be deprecated. Head to this article for more details on how this can be done →

There are several websites and services that allow setting up URL redirects for old landing page URLs. Here are a few options:

NOTE: When using a custom subdomain, there are some registrars that allow redirects to different URLs. We suggest reaching out to the domain registrar platform to verify their features.