When using a landing page for a limited-time campaign or when simply needing to retire a landing page URL, there are a few methods that can be used to achieve different outcomes.
Change the URL path
The fastest way to disable or deprecate a landing page URL is to change the existing URL path. This can be done from the landing page's launch page:
Once the URL path has been edited and saved, the old landing page URL will display a 404 error:
Add a redirect step to the landing page
If displaying a 404 error is not the experience a visitor should go through, a useful option is to add a redirect step to the existing landing page.
This option is a great tool for gauging and capturing lead data, it will also give visitors a smoother navigation through their journey.
Start by adding a new step to the existing landing page campaign and moving it to the top of the funnel, to step 1:
Then a section can be added to the new step and styled in a way in which a clear message and call to action are presented to the visitor:
The form action can be set to redirect to the homepage or related promo product and automations can segment leads into specific lists:
This new step can also be saved as a template to reuse on any future landing pages that need to be deprecated. Head to this article for more details on how this can be done →
URL redirect service
There are several websites and services that allow setting up URL redirects for old landing page URLs. Here are a few options:
Bitly: Bitly not only provides URL shortening services but also allows setting up redirects for URLs. It's possible to create a shortened URL for old landing pages and set up a redirect to a new landing page or site URL.
Rebrandly: Rebrandly offers URL shortening and link management services, including the ability to set up redirects. It's possible to create custom-branded short links for old landing page URLs and redirect them to a new landing page.
TinyURL: TinyURL is a popular URL shortening service that also allows creating redirects. It can shorten old landing page URLs with TinyURL and set up a redirect to a new landing page.
NOTE: When using a custom subdomain, there are some registrars that allow redirects to different URLs. We suggest reaching out to the domain registrar platform to verify their features.